We all want to be popular. We want as many people as possible to like us and to love our work. But what if that desire stops us from attracting our best clients? What if we allow it to change how we act and what we do? What if that desire stops us from getting the most out of our talents and turning our ordinary work into spectacular art?
Planning our work so it pleases the largest number of people possible often has us censor ourselves, and usually stops us from doing something amazing. –Greg Knapp
But, Greg, I need people to buy my work. I need to make money.
Hey, I feel you, bro. You’re in business to make money. Absolutely. And you do need to make sure there’s a market for what you’re producing. But, here’s the irony. When we try to make our work popular with everybody we usually end up earning less than when we follow our passion, be authentic, allow our personality to shine through, and do inspired work.
Sure, we’ll be less popular with everyone. But the people who love us, will really love us. They will keep coming back and buying what we have to offer. They will tell all their friends about us.
Because we connected with them. Because they know, like, and trust us.
When you do what moves you, you move others and the money will follow. Plus, it’s a lot more fun than trying to do what you think people want!
It’s why I put my stupid jokes and GIFs in my blog. If you think that’s unprofessional and so you don’t want to work with me, that’s ok. We probably wouldn’t work well together anyway.
If you like my blog posts, we’ll probably get along great! Let’s talk!
Why try to make everyone a client and deal with the hassles of the people you don’t really jibe with? That’s how you end up with 20% of your clients taking up 80% of your time and driving you crazy in the process.
Pablo Picasso was an excellent artist from a young age. But did you know he was classically trained and painted landscapes early in his career? He could have stuck with that and made a good living. But he was inspired to experiment and helped create the Cubism movement.
Not everyone liked his abstract paintings. You could say they were “less popular.” But he was doing the work he really cared about and the people who did like them really liked them. In fact, at the time of his death, Picasso’s net worth was estimated to be $50 million. (He was an artist who didn’t have to wait until he died to make money!)
Not bad for being less popular, eh?
When you keep doing your best work your way you will start attracting clients who love you.
When you’re authentic in your interactions with others (real and virutal) you will start attracting clients who love you.
Questions for comment: Where have you been pulling back on the type of work you really want to do because you’re worried you will lose customers? Could it be that’s what’s holding you back from bigger success?