It’s Easier to Create Raving Fans if You’re Doing Business on Purpose

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The leaders I talk with, from all types of organizations, comment on the problems they have with employee engagement. The latest research I’ve seen shows as many as 60% of employees are disengaged or actually hate their jobs.

That’s. Not. Good.

That leads to high employee and customer turnover, lower productivity, lower quality of work and creativity, higher error rates, and more sick days taken. And the most important driver of employee and customer engagement is the desire for “purpose,” the “why” of what you do.

No matter what business you’re in, it’s easier (and more fun) to become world class at it, and give incredible service, if you’re doing business on purpose.

If you, your team members, and customers all believe in and rally around the same purpose, you’ve got a great start.

Everything you do should line up with your purpose. If it doesn’t why are you doing it?

When you have a strong purpose in your business, you don’t get lost, you don’t drift. If you don’t have a strong purpose, it’s easy to get sidetracked for things that sound like good ideas – or just for some quick money. Stay true to your purpose and it will serve you well.

Chick-fil-A has a strong purpose: “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” The company strives to align everything it does with that purpose:

  • It’s always been closed on Sundays so all of its employees could spend time with their families and go to church, or have a day of rest. It gives up a lot of money every Sunday be being closed, but it stays true to its purpose.
  • It’s why they do so much volunteering.
  • It’s why they give free sandwiches to first responders in times of crisis.
  • It’s why they created the Winshape foundation to strengthen families and bring people closer to God and each other.

When you mean it, your company purpose will help you hire and keep the best people. Share it with the people you are interviewing. Most millenials say they don’t want to work anywhere without a purpose they believe in. And older generations might not say so, but everyone wants to be part of something with a great purpose that makes a difference.

“People want to work with a person, not for a company. Most (Operators) feel that this is more than just a job. They feel either a divine call or the satisfaction of a desire to make a difference in the world.”
S. Truett Cathy
Founder of Chick-fil-A

I just started reading, It’s My Pleasure, by Dee Ann Turner. She worked for Chick-fil-A corporate for 30 years. When she applied there, the interview process was four months long. That’s a testament to how much Chick-fil-A believes that the business is all about the people. They look for great character and people who believe in their purpose.

My 17-year-old daughter, Faith, noticed this at one of our visits to the restaurant. She happened to walk buy a manager interviewing a young teen for an entry level job. When Faith returned to our table she said, “Dad, guess what I heard the manager ask that young man…’Who are your heroes?'”

Do you think they’re asking that question during the interviews at McDonald’s? Right.

I also love the focus Chick-fil-A puts on super serving the customers. Every time I go into the restaurant I find happy employees who seem to really want to serve me. They do everything they can to help me and always say, “it’s my pleasure.”

It’s part of how they create raving fans and evangelical customers. Hey, it led me to blog about it, didn’t it?

“If we get better, our customers will demand we get bigger.”
–S. Truett Cathy

Does your business have a purpose everyone can rally around? If not, can you create one? If not, do you need to find a company in whose purpose you share?

Can you use that purpose to help drive your success?

What ways can you come up with to super serve your clients beyond their expectations so they just have to tell everyone they know about you?

Let’s GO!

I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.

The Danger of Overreacting

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Those who fail to respond to a changing marketplace – fail. In fact, things happen so fast now, that you need to predict the changes in the market place and act before the changes actually occur or it might be too late.

I think that’s true, to a point. We can also overreact with unintended consequences. We can change so quickly and so often that we lose our core audience, customers, clients, or purpose.

You’ve heard of the Titanic, but have you heard of the Eastland? Their connection is a tragic story of overreaction and unintended consequences.

After the Titanic sank, taking 829 passengers and 694 crew members with her, our government sprang into action. Congress passed new laws to make sure the Titanic disaster would never happen again.

The Eastland was mandated to add more lifeboats, rafts (and cranes to lower them into the water) then the boatmakers had planned.

The additional weight made the boat top heavy. As the passengers began embarking for the journey across Lake Michigan, the boat began listing to one side. The sailors compensated by adding water to the ballast tanks on the other side. Once the boat was packed with passengers it began to list to the other side. The sailors couldn’t fix the problem fast enough. The Eastland capsized while still tied up to the dock in the Chicago river.

Overreaction helped cause the death of 841 passengers and 3 crew members. Wow. More passengers died from the overreaction to the Titanic than actually died on the Titanic.

Yes, it was a good reaction to make sure every ship had enough lifeboats for everyone. But, it was an overreaction to force lifeboats that were too heavy on to the Eastland.

Keeping your eyes on trends and changes in your field is very important. But, be careful of the danger of overreaction as well. That can be just as, or more, dangerous than not changing at all.

Let’s GO!

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

Nice Guys Finish…1st?

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Nice guys finish last, right? It’s what we see in the movies and what society tells us. You have to be ruthless and selfish to get what you want in this world.

That can be true in the short term.

You can push in line to be first. You can sell something to someone they don’t really need to get your commission. You can lie about someone to get that promotion.

It can work…for a while.

But as my dad says, “time wounds all heels.” Mean people don’t finish first most of the time. They end up burning bridges, getting a horrible reputation and living a miserable existence.

Sounds fun, huh?

Being nice wins out in the long run.

“Kindness is a language which the deaf can hear and the blind can see.”
― 
Mark Twain

Who would you rather do business with, hire, work with, or sell to? Someone you like or someone you dislike?

Wait a second, Greg, is this a trick question?

If we want to do business with, and be around, nice people, doesn’t it make sense for us to be as nice as possible in everything we do?

Nice guys finish first!

My last vacation was to NYC – the land of rude people. (Or so I’d been told.) Guess what my family found? Nice people.

Perhaps it was because we sent out kindness that we received kindness in return. I think it also had to do with the fact that we were looking for nice people.

We had nice people coming up to us explaining how to use the subway, helping us with directions and telling us about the best discounts.

We did meet a few rude employees at some of the businesses we went to and a few disgruntled people on the street, but we simply moved on until we found the next nice one. (Notice how the rude people lost our business and the nice people got it.)

And things just kept working out for us during the entire trip. My favorite was when we got the cheapest tickets available to a Broadway show simply because we were kind to the ticket agent at the box office. (I know it was a great price because of all the research we had done on it.)

Being nice “just because” will make you stand out with everyone you come in contact with. It will make people rave about you to their friends. It will get you more – and better – business. It will make you feel great. It will come back to you ten fold.

It’s the right thing to do.

And it doesn’t cost you a penny to do it.

Nice guys finish first.

Who can you be nice to today?

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

How Trying to Show How Smart I (think) I Am Hurt Me

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We all want to connect with people, right? We want to form good relationships in and out of the workplace. We want to be respected. We want people to know how smart and great we are!

Okay, Greg, you lost me on that last one.

Did I? Maybe it’s just me. Sometimes I notice that I have an unhealthy desire to make sure the people I’m dealing with know I’m smart, accomplished, successful…(Geez, just writing this out makes me feel like a jerk.) What adds insult to injury is that when I do this, it doesn’t help me it hurts me. It also hurts the person I’m trying to show up. So, why do I do it?

I rationalize that I mainly fall into this trap when the person I’m dealing with is putting out signals that he thinks he’s better than me. To which I brilliantly respond by thinking, “He thinks he’s better than me? Who does he think he is? I’ll show him!”

Yes, brilliant. That will get him to like me/buy from me/want to do business with me.

Wrong.

This kind of thing just happened the other day. I told myself a story that the guy I was talking with was acting like he was way better than me. So, I started talking, and talking, and talking to prove how much I knew, how smart I was, why he should listen to me, blah, blah, blah.

Then I realized what I was doing. I physically felt ill at my actions. So, I stopped. I apologized for dominating the conversation and started asking him questions. I learned a lot and actually started a friendship.

How many times do we tear down the relationships and influence we are trying to build with the need to make sure the other guy knows we’re pretty cool stuff?

We can fall into this trap with our bosses, the people we manage, our children, our spouses, our preachers…

What helps me with this is being secure in who I am, yet working at remaining humble. I remember that we are all equal in God’s eyes, that everyone knows something I don’t know, and that I will learn more and make more friends by asking questions and listening than by trying to show off.

“Humility is not thinking less of yourself, it’s thinking of yourself less.”
-C. S. Lewis

I also remember what my dad used to tell me, “Some people are thought to be fools. Others open their mouths and prove it.”

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose.

Who Wants to Work for Fear and Money?

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Have I got a job for you! You will do what the boss tells you to, check with her before you do something on your own, and meet the numbers she tells you to meet or your fired. If you do all that, you will get to keep your job and get paid every two weeks.

Are you in?

Using the fear of losing your job and the reward of getting paid is how most businesses have been managing (controlling?) their employees for the last hundred years or so.

It works…kinda.

Depending on how badly you need the job, you put up with it. But for how long?

And what kind of work and life does that lead to?

A friend of mine had a “great” job at a big company. He was a team leader. He was earning good money. Even in this still struggling economy his job was “safe.”

And he couldn’t wait to leave.

The culture he was working in was destroying him. He felt like the company didn’t really care about him, his coworkers, his family, or even the idea of a life outside the office. It’s hard to put in your best effort for a company like that.

He was offered a job with the type of culture he was looking for and he took it. When he put in his two-week notice the company was upset. They didn’t want to lose him. They offered him a promotion and more money. They thought the old model of motivation still worked, they just had to push harder.

Wrong.

My friend took the other job. He’s super excited about the culture and is already happier, more engaged with his company, and ready to do his best work.

Gallup has done a lot of research on “employee engagement.” An engaged employee is someone who is emotionally and enthusiastically involved in the purpose of the company. He enjoys his work and looks for ways to create, innovate, and do more than is asked of him. It’s the kind of employee every business wants.

Bad news. Gallup’s numbers from 2015 show that only 35% of managers are engaged and only 30% of all employees are.

This old method of motivating employees leads to a bunch of disengaged, unhappy, ready to jump ship at a moments notice people.

Who wants to work in that type of environment? Nobody. It’s one of the reasons there is so much turnover in the workplace.

It also costs a company’s bottom line. Gallup estimates that employee disengagement costs American companies about $300 billion every year.

Ouch.

There is a better way.

The best organizations engage us by asking us to share in their purpose and share in the pleasure of:

  • Creating individual and team goals
  • Contributing something signifcant
  • Innovating
  • Making a difference
  • Working with people who support and encourage us
  • Working towards and achieving goals
  • Celebrating achievements and being rewarded for them
  • Helping us become an expert at what we do

Add in an understanding that your entire life is not the job and now you’ve got someone working with their heart and soul. Now you’ve got someone who will stick with you.

Questions for comments: How does your company engage its people? How could you improve that?

Being Assertive Right Away Pays Off Big Time

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I can’t believe what that guy said to me.
Wait until you hear what our vendor just did.
That customer wastes so much of my time, I wonder if he’s even worth it.

Do you ever say things like that? Why don’t you do something to stop these problems from happening again and again?

Well, the customer is always right. I don’t want to be difficult, or rude, or impolite. I was raised to be nice to people.

I get all that, but are you confusing being nice with being a doormat?

You can be polite and nice while still being assertive. When you do, your life will get so much easier. People will respect you more – even the people who are mistreating you – and you will start to be treated preferentially.

When I was in 7th grade I got into 13 fights. I didn’t start any of them. I was a short, scrawny kid with braces, glasses and acne. I looked like I had a sign on me saying, “Please pick on me.” The bullies did.

I didn’t win any of the fights. But I never fought the same kid twice because I stood up for myself. When someone started to hit me, I hit him back. But I didn’t just hit him back, I went CRAZY! I yelled, screamed, punched, scratched, kicked and did whatever I could to let him know I was not an easy target. He might win, but he would be licking some wounds in the victory circle.

It took a while for word to get around the bully clique, but after 13 fights no one ever picked on me again. The bullies didn’t become my friends, but they respected me.

Greg, um, I don’t think it’s good advice to beat people up.

I’m not saying it’s time to beat up everyone who mistreats you. But the idea that you have to take people’s garbage and smile is ridiculous. Don’t be aggressive, be assertive.

When someone is speaking rudely to you kindly, but firmly, let them know you’ll be happy to speak with them when they’re calmer and can be civil.

When your vendor isn’t living up to the contract, politely but firmly remind them of the details and hold them to it – or change vendors.

When a customer is more pain than he’s worth, let him know that while you appreciate his business, it seems he isn’t happy with what you offer and it’s time he takes that business somewhere else.

Start being assertive right away and watch how things change. You will end up being happier, more productive, and probably make more money by doing away with so many problems. You’ll also be treated better by everyone you interact with.

Try it and tell me how it goes.

You Are Not Average – No One Is, Actually

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Wait a second, I agree that I’m not average, but lots of people are average. Hello, Greg that’s how they come up with average – it’s most people!

That’s the funny thing. Todd Rose has done a bunch of research on this and he’s found that not one person is truly average. The averages are made up of statistical models of measurements of all kinds of people, but not one person really fits all the measurements.

Yet, we still try to fit people into the average box. We base our schools on the average child. We base what college we can get into on how far above average our GPA is and how far beyond average we can score on standardized tests. We get hired for our first job in much the same way.

Why? Does real world success correlate closely with those things?

Not really. There is a ton of data showing the correlation is weak.

In Rose’s book, The End of Average: How We Succeed in a World that Values Sameness, you learn how to leverage your uniqueness for uncommon achievement and joy.

The ideas in the book help you in your role as a parent, entrepreneur, team leader, and employee.

Listen to my interview with Todd:

 

Here’s Todd giving a Harvard 8×8 talk about his book.

Questions for comments: What is unique about you that has helped or hurt you? How can you leverage it for even more success?

One Habit That’s Hurting Your Relationships and Career

Most of us focus on what we need to do. That’s good. But, what if some of the things we do are holding us back? Shouldn’t we work on those?

I realized this week how much I avoid people who complain. Then I realized that Icomplain too much. So I started thinking. Am I losing friends and influence every time I complain? How about you? And, what can we do to complain less?

I have a friend who likes to complain to me. I have been an empathetic sounding board. I have tried to help him generate solutions to his problems. I have simply nodded, said mmm a lot, and reflected back to him what he says. I’ve tried it all.

None of it seems to help. It’s the same thing every day. I now find myself looking for ways to avoid him. I think his boss is starting to feel the same way.

Doesn’t he see how this is hurting him? Doesn’t it make him miserable? What could he possibly get out of it that keeps him doing it?

As I was enjoying the view from my high horse it slowly dawned on me that I sometimes do this too. (And I’m a guy who blogs about personal development all the time!)

We all complain at times. It can really hurt our relationships in and out of the workplace. So why do we keep doing it? Complaining does have some positive outcomes.

  • It may make us feel better by “venting”
  • Someone may validate our feelings
  • It occasionally leads to someone else fixing the problem
  • You fit in with the other complainers

But the short and long-term consequences of complaining are way worse.

  • You lose friends and people avoid you
  • It leads to difficulty in your home life
  • You’re passed over for promotions or fired
  • You get fewer clients and sales
  • It contributes to a bad attitude and miserable life

I’m sure you can add to these lists.

Hold on, Greg, sometimes I need to complain. You don’t know what happened to me today!

Hey, I’m not the complaining Nazi. I get it. But how about greatly reducing your complaints and only doing complaining in a way that will help you?

Action Steps:

1) Keep track of every time you complain for one week. You need to know if this is a real problem for you. You might be shocked.

2) Start the day with the right mindset. Focus on all the good in your life. Who loves you? Who do you love? What makes you smile? You can find time to do this right when you wake up or on your commute to work. List what your grateful for. Pray. Before you poopoo this, try it. (I will not be poopooed!)

3) When you are about to complain, stop yourself. Use the A-B-C techniques in Rational Emotive Therapy to make sure you are thinking logically about the problem and responding rationally to it.

4) Turn your complaint into an idea for a solution. What can you do to fix the problem? Are you talking to the right person to fix it? Friends, family and bosses love people who have solutions. You’ll be surprised how often your solution, or something close to it, is implemented. Even if it isn’t, people will see you as a positive, solution oriented person instead of someone who complains all the time.

5) Find a complaint friend if you really have to vent. My wife and I do this for each other. We use each other to vent the big things that really tick us off. That way we don’t complain to everyone else. (Be careful here, we still limit how much we complain to each other or we will drive each other crazy.)

Question: What techniques do you use to minimize complaining?

Who Doesn’t Like Praise?

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Confession time. I like hearing praise. Crazy, huh? I’m betting you like it too.

I’m not talking about the “everyone gets a trophy because we all have value,” empty praise. That has been proven to actually hurt future performance. I’m talking about earned praise for a job well done.

A friend of mine this week said, “A raise is great, but sometimes a pat on the back letting me know my hard work is valued and that I’m making a difference is just as important.”

Do you agree?

There are two things people want more than sex and money… recognition and praise.

–Mary Kay Ash

That got me to thinking: When’s the last time I gave someone earned praise for a job well done? Too long.

When was the last time you did?

The New One Minute Manager has a great tip on one minute praises. Yes, you can do it in one minute, make someone’s day and really make a difference. You can use this at work, with your family or with friends. Here’s how it works.

  • Praise the behavior as soon as possible when you see it.
  • Make the praise specific.
  • Say how good it makes you feel to see their success.
  • Pause to let them enjoy your comments.
  • Encourage them to keep up the excellent work.

Is there someone you can use this with today? Why wait?