How to Think Like the Owner and Score Big


A large part of how successful you are, or will become, is determined by how you think about yourself. Do you think you can be successful? Do you think you’re smart enough, talented enough, or connected enough? Do you think you deserve to be successful? Do you think as if you’re an employee or as if you’re the owner?

Um, Greg, I am an employee, I’m not the owner.


But, if you want owner salary, benefits, and results – think like the owner.


Have you heard of Richard Montañez? He was a Mexican immigrant who didn’t speak English well. He had trouble figuring out his purpose and dropped out of school. He was a janitor at a Frito-Lay plant in California.

One day he saw a video where the Frito-Lay CEO told all the employees that they should be thinking like owners of the business. They should be looking for ways to improve the company and make it more competitive. Richard took that to heart.

He liked spicy foods. One day, thinking like the owner, inspiration hit.

“I see the corn man adding butter, cheese and chile to the corn and thought what if I add chile to a Cheeto?” He asked himself.

He went home and experimented. His friends and family loved the spicy Cheetos. Richard could have stopped right there, but he didn’t

He kept thinking like an owner. He called the CEO and got an appointment to pitch the executives on his new product. He bought his first tie, got a marketing strategy book from the library, and went for it.

The CEO loved his concoction and “Flaming Hot Cheetos” were born.

Richard is now executive vice president, multicultural sales and community activation, for PepsiCo North America. He serves on several boards, has spoken at the United Nations and has even met presidents.

He says it’s all the result of his Ph.D. (poor, hungry and determined) and thinking like the owner.

No matter where you work, or what you do, no one can stop you from thinking like the owner except you.

Let’s GO!

Questions for comment: What can you do to think like the owner? What new idea or way of doing things could make a big difference?

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

Please note: I reserve the right to delete comments that I view as rude, snarky, mean or off-topic. Hey, this is to support each other and have fun! Let's Go!

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