The Paradox of Serving Your Way to Success


When you first hear it, serving your way to success sounds crazy, doesn’t it? The idea of being someone’s servant even sounds a little bit demeaning. And don’t I have to focus on me to get ahead? No one else cares about me as much as me.

“I love me some me!” — Terrell Owens, former NFL receiver

That can lead to a downhill spiral – fast. You end up feeling greedy, selfish, and desperate. And, it usually leads to financial and relational struggles.

But, when you truly understand it, serving your way to success makes perfect sense. You can track every bit of success in your life to your service of others.

  • You got promoted and made more income by serving your customers, coworkers, and boss
  • Your marriage is great because you put your spouse’s needs above yours
  • Your business is thriving because of the way you serve your clients
  • You have lots of friends because you’ve shown that you’ll help them any way you can

Sometimes I forget this. Whenever I find myself pressing in my business, or feel like I’m working too hard trying to sell, I always notice that I’ve gotten away from the focus of serving others. As soon as I start looking for ways to help and serve, things start working out again.

I start to feel happier. I begin to create better relationships and friendships. I have more fun in my work. I help more people.

As a bonus, I get more speaking engagements, coaching clients, and book and online course sales. But that isn’t my focus.

Sports demonstrate this as well. You’ve heard people say about a great player, “he’s so good, he makes everyone around him better.” That doesn’t just happen by accident. The great ones serve their teammates by helping them become better. They give them tips on how to play their position, how to study film, how to be mentally tough, and more. They lead by example and by their hard work. They never ask someone to do something they aren’t willing to do themselves.

It’s true in more than just sports. The really great parents, friends, and business people make everyone around them better. And they do it by serving.

It’s amazing how the process of helping others makes you a better person, and leads you to greater personal success than you’ve ever known. Quite often it even leads to more income. That’s not why you do it, but it sure doesn’t stink.

Let’s GO!

Questions for comments:

  • How do you switch your focus to serve others?
  • What do you do to serve others?
  • How does that change how you feel and what you achieve?

(I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.)

You should Feel MORE Entitled


“These kids today all feel so entitled!”

We’ve all thought that once or twice, and for good reason. There are a lot of people who seem to think that just because they were born they deserve to have everything they want handed to them.

That feeling of entitlement is harmful. It can lead to anger, laziness, depression and more. It hurts individuals, families, companies and our country.

But I’m here to praise a certain type of entitlement mentality.

I want you to feel…

Entitled to living an extraordinary life.

Entitled to finding and pursuing your Passionate Purpose.

Entitled to going after what you truly want.

Entitled to earning a fantastic income that you can use for yourself, your family and others.

Entitled to wonderful personal relationships.

Entitled to – you fill in the rest.

As long as you are willing to work for it, why not you?

(Um, Greg, the definition of entitled implies you don’t have to work for it.

I know, I’m changing the definition. Work with me here.)

“I believe that every individual is naturally entitled to do as he pleases with himself and the fruits of his labor, so far as it in no way interferes with any other men’s rights” —Abraham Lincoln

Living an extraordinary life is not just for the select few or the elite. It’s for all of us. Get that through your head. Write it down. Read it every morning. It’s for all of us.

You can do it.

Feel more entitled.

Let’s GO!

The Internet is a Small Town and That’s Great For You


Not that long ago, most Americans lived in small towns. In those days you built your business on word of mouth. Everyone knew everyone else, so word got around. If you were honest, delivered a good product or service, and took care of your customers people knew it and your business grew. If not, you were out of business pretty quick.

Then the country started getting bigger and less connected. You could get away with being unethical or substandard because there was always another sucker out there to fleece.

If you were doing things the right way, your business would grow, but since people weren’t as connected with their neighbors, word of mouth spread much more slowly.

Your bigger competitors could afford to advertise much more than you could.

Guess what? With the Internet there has never been a better time to become successful by being honest and delivering great customer service.

The Internet has done two big things:

1) Created small towns again.


People are connecting again. Yes, it’s the virtual world, but it’s still connecting.

The people you serve are talking about you on their social networks. If they love you, most of their “friends” and “followers” will hear about it.

If they hate you, ALL of them will hear about it.

Since you have a great product/service and you super serve your customer, this is a great time for you!

Depending on what you do, look at all the ways your customers can rave – or rant – about you now:

  • Facebook
  • Twitter
  • Yelp
  • Google reviews
  • Amazon reviews
  • LinkedIn
  • Goodsnitch
  • Foursquare (not just for “checking in”)
  • Yahoo! Local Listings
  • Angie’s list
  • Insider Pages
  • City Search
  • Consumer Search
  • Consumer Reports
  • BBB
  • Bing Places for Business
  • Manta
  • Judy’s Book
  • Open Table
  • Epinions,

Your reputation is built or destroyed depending on what you provide the customer. They are talking. What are they saying about you?

2) The Internet has also allowed you to reach a huge audience without spending any – or very little – money.


Provide something of value to people on your social media outlets. Show them how much you care and want to serve them. Give them some free tips/strategies/referrals/stuff. Engage with them. Serve them. (Are you catching on to how important it is to serve others?)

They will become raving fans, buy from you when they need what you have, and be there for you when you need them.

And for a pittance of what traditional advertising costs, you can reach your true fans with social media advertising, webinars, podcasts and emailings.

What a great time to be someone who super serves people!

“You can have everything in life you want, if you will just help other people get what they want.”

–Zig Ziglar