How to Position Yourself As an Expert

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If you aren’t an expert yet, check out my blog post: How to Become an Expert in Your Field. If you haven’t read that post, please read it before you continue with this one. I outline the steps to quickly become an expert in your field.

This post isn’t for anyone just pretending to be an expert, this is for the people who have put in the work to gain massive knowledge and experience in their field, and truly are experts.

Now, how do you position yourself as an expert? How do you let people know you really know your stuff? It’s time to display it.

1) If you haven’t already, it’s time to create your website/blog.

This is simple to do and is really a requirement if you want to be taken seriously. If you followed my earlier advice and blogged about your journey to becoming an expert, it’s now time to shift the focus of your blog to sharing your expertise with your audience.

Through your research and study you’ve discovered what your target market really needs. You know their problems and their pain. You have the answers for them. Focus your blog on that.

Ask for comments and interact with your audience. Give them what they want.

2) Guest blog and guest podcast for other experts in your field.

Blogging and podcasting can become a chore after a while. Most bloggers/podcasters enjoy having guests give them free content. This is a true win-win. The other blogger/podcaster gets some free content, and you get to build your brand and your expertise by having your content appear on another expert’s site.

The best way to do this is to read/listen and comment on a few blogs/podcasts that you enjoy. After doing that for a few months, reach out to the blogger/podcaster and ask if she would be up for having you guest blog or be a guest on her show.

Tip: It’s great to go after the big bloggers and podcasters, but many of them don’t allow guests to post, or want big names for interviews. Aiming at some of the lesser known but good blogs/podcasts might be the better way to go at first.

3) Write articles for a trade magazine or professional publication.

This is similar to guest blogging. You will still be trading your free content for exposure to their audience. Once you’re published, you can display this in an “As Featured In” area of your website. It’s a great way to continue to build your expertise and your brand.

You’d be surprised how many publications are looking for good, free content. You might be able to turn it into a recurring gig. That could lead to paid gigs and more opportunities as an expert in your field.

4) Create “How to” videos for YouTube

“How to” videos are super popular and a great way to show what you know. If you can solve someone’s problem in a short video, they will see you as an expert.

  • Make sure you tailor these to your target market.
  • Keep them short and simple – three to five minutes at the most
  • Let your personality shine through.
  • People want to see the real you, not an overproduced video.

5) Write a “how to” book or ebook.

Nothing says “expert” louder than writing a book about your field. For many people this sounds impossible. I get it. It took me a long time to believe I could write a book. Now that I have, I’m looking at writing a book a year.

Here’s how you can do it. Self publish your book so you won’t have to wait around for a publisher to choose you. You can do it even quicker if you make an ebook

I used Createspace and Kindle Direct Publishing to write my first book and ebook. It was easy and free. There are plenty of other sites that will help you self publish. Find the one that you like best.

Use your blog to write your book. The average non-fiction book is about 50,000 words. If you blog a 500 word post each weekday, that’s 10,000 words a month. You’ll have a book written in just five months. Even if you only blog three times a week, your book will be done in 9 months!

Of course, you’ll have to edit your posts to make them into a coherent book, but it’s a great way to repurpose your content.

6) Teach people you know “how to.”

Beyond making videos, go help someone. Start with a friend or family member. Ask your network who you might be able to help. You’ll start to be seen as the go to guy in your area. Ask for referrals from the people you help and start charging for your expertise.

7) Speak

Repurpose part of your book, blog, or videos and turn it into a 20 minute speech. Make sure it solves a problem for your target market. Entertain, inform, and give a couple of useable takeaways and you will be a hot commodity.

There are all kinds of networking, service, and civic groups that need guest speakers. Connect with the meeting planners and offer to speak for free. If you can give them a compelling description of your talk, most will be more than happy to have you. You can sell your book after the talk. Just make sure your speech has great content and isn’t 20 minutes of you trying to sell them something.

Take a step back and look at all you’ve learned and done in your field and your niche. Guess what? You’re a pretty darn good expert. Congratulations.

(I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.)

Podcast on Your Purpose and How to Make New Habits

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I’m working on a new podcast and would love your feedback on my ideas. I’m thinking it will include:

  • One segment of my comments on topical news stories about motivation, purpose, success, and productivity.
  • One segment on a new idea I’ve recently learned or developed
  • One segment of an interview with an expert or entrepreneur

Please let me know what you think of that format and what you would like to hear in the podcast. I didn’t add in any music or special effects for this one, but that’s in the plans.

Here is a short sample of the kind of podcast I would like to do:

 

The following is a rough transcript of the podcast (except for my interview):

Today we’re going to hit on the idea of finding and pursuing your passionate purpose, how that makes a difference in the world.

Then we’re going to talk about how much habits impact our lives and how to get rid of the bad ones and create new ones.

And we’ll end with an encouraging message to go for the life you’ve always dreamed of.

Ready? Let’s GO!

We’re all diff, but some things are universal. You want to matter, count, and make a difference. You want to live a life of  value and significance.

God made us that way. You want to live intentionally, with purpose and passion.

How do we do that? We have to find our passionate purposes in every part of our lives. We have to take the gifts we were given and increase them and use them to help and serve others.

When we do that, everyone wins. In our relationships, family, work, finances, faith. It all gets better when we’re doing what we were brought here to do.

I love seeing this in people’s lives:

We had family movie night at the Knapp house over the weekend and we watched Eddie the Eagle. It’s a feel good comedy based on the true story of Michael Eddie Edwards.

What I loved about the film was the message on the importance of a Passionate Purpose.

Eddie had knee problems as a child and had to wear a leg brace. The doctors told him he should give up on sports. His father told him he would never be an athlete.

But, when Eddie was little he read a book about great moments in Olympic history. From that point on he was determined to become an Olympian, have his moment, and prove everyone wrong.

He had a passionate purpose and he had a strong why that supported it.

He tried a lot of different sports and none seemed promising. He had spent years trying to get on the British Olympic team in downhill skiing, but couldn’t quite make it. Most people would have given up.

His passionate purpose continued to drive him.

Eddie figured out that no one had been a ski jumper for Britain since 1929 and there were no qualifying distances to make the team. (However, the Brits decided to rewrite the rules and set up a qualifying distance.)

He convinced an old, drunk ski jumper to coach him. Using his own money, and any he could borrow, Eddie trained for a year and made the Olympic team.

Not only had his passionate purpose turned him into a decent ski jumper it also gave his coach a purpose to get sober and do something with his life.

A strong purpose can change more than just your life. What strong purpose is motivating you to great things in your life?

If you don’t have one right now, it’s time to find one.

Greg, Can I Really Get the Life You Want? Yes! If…

You’re excited about the idea of finding and pursuing your passionate purpose. You’ve visited a few websites about it, watched some videos, and maybe even read a book about how to do it. You’ve been dreaming about what your best life would look like.

But…nothing’s changed. You aren’t taking action. Five years ago you were in the same situation and a year from now?

Why?

–Amelia Earhart said, The most difficult thing is the decision to act, the rest is merely tenacity.”

If you read my blog, social media posts and book, you know I’m a super positive, encouraging, optimistic guy. (And humble!)

But, let’s get real here, ya’ll. Tough love time. IF you really want to live an extraordinary life where you pursue your Passionate Purpose, I can’t sugar coat this.

If you have thought about it – or tried to do it – before and failed, you’ve made excuses.

Here are some that I’ve heard (and used myself from time to time).

  • Only the lucky few get to do that
  • I’m not rich enough
  • I’m afraid I’ll fail
  • I don’t have the right connections
  • I’m not a genius
  • I’m afraid I’ll lose all my money
  • You have to be really talented to do that
  • I don’t know how to do it
  • I’m afraid I’ll get divorced over it
  • I don’t want to sacrifice my wife/husband/kids/relationships to do that
  • I’m not educated enough
  • Now’s not the right time
  • It’s too hard
  • I won’t make enough money to live on if I do that
  • I’m not good enough
  • I don’t deserve it
  • People from my family don’t do that
  • It’s selfish and greedy to want to do that
  • I don’t have enough time to do everything I would need to do
  • I’ll do it someday

Those are just some of the excuses I’ve heard to make people feel better about giving up on their dreams. I’m sure you could help me come up with more. Some of these concerns are real. I don’t want to suggest that going after what you really want is easy and requires no sacrifice. That’s just dreaming.

But, if you really want to pursue your Passionate Purpose and go after that extraordinary life, you have got to cowboy up for a serious ride.

Do you really want to look back on your life and list the excuses why you never tried? Do you want to use your children, spouse and friends as human shields to protect you from your fears of going for something great? Do you really believe that ALL successful people are divorced, greedy, horrible human beings who sacrificed all their values to get where they are in life?

Am I going to stop talking in questions? Yes. Right now.

The reason you aren’t taking action and going after this isn’t because you don’t have talent—nothing in the world is more common than unsuccessful people with talent. It’s not because you aren’t smart enough, don’t know the right people, or don’t have enough money to get started. It’s not because you don’t have enough time. We all have the same 24 hours in each day.

Look, all the excuses really boil down to one. Fear.

Change is scary. All those excuses we listed create fear. Your mind is screaming at you to avoid fear and risk. Subconsciously, your brain is telling you that you get more out of not changing than you think you would get out of changing.

“But, I really want to change. What? Your actions are so loud I can’t hear what you’re saying.”
— Greg Knapp

IF you really want this, it’s time to convince yourself these aren’t just wants, they are needs.

Time to convince yourself that the fear and pain that always comes with change is worth it for the chance to live the extraordinary life of your dreams.

Time to convince yourself that NOT changing is risky, too. Imagine living your whole life and NEVER going for what you could have had!

If you are tired of just getting by and letting days, months, and years slip past without achieving what you know you were put on this earth by your Creator to do, then now is the time.

  • Get your mindset right.
  • Understand fear creeps in but can be handled.
  • Determine what you want.
  • Set your course.
  • Take action.

How much longer will you wait?

Another thing that can hold us back is our habits. So much of what we do habitual. We try to change and we fall back to old habits.

We can use habits to our advantage if we can create new, good ones that keep us on course to live out our Passionate Purpose intentionally.

Charles Duhigg has written a great book about this, called, The Power of Habit- Why we do what we do in life and business, and he’s joining me now on Your Passionate Purpose. Charles, how are you?

(Interview audio)

I want to encourage you that you can find and pursue your passionate purposes in every part of your life. God gave you gifts and talents that he wants you to grow and use for His glory, to serve people and to live an abundant life.

Steven Covey said, “Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment”

The world needs what you have to offer. I’ll see you tomorrow.

Let’s GO!

I now offer one to one coaching and an online coaching program. Click here for more details.