How to Position Yourself As an Expert


If you aren’t an expert yet, check out my blog post: How to Become an Expert in Your Field. If you haven’t read that post, please read it before you continue with this one. I outline the steps to quickly become an expert in your field.

This post isn’t for anyone just pretending to be an expert, this is for the people who have put in the work to gain massive knowledge and experience in their field, and truly are experts.

Now, how do you position yourself as an expert? How do you let people know you really know your stuff? It’s time to display it.

1) If you haven’t already, it’s time to create your website/blog.

This is simple to do and is really a requirement if you want to be taken seriously. If you followed my earlier advice and blogged about your journey to becoming an expert, it’s now time to shift the focus of your blog to sharing your expertise with your audience.

Through your research and study you’ve discovered what your target market really needs. You know their problems and their pain. You have the answers for them. Focus your blog on that.

Ask for comments and interact with your audience. Give them what they want.

2) Guest blog and guest podcast for other experts in your field.

Blogging and podcasting can become a chore after a while. Most bloggers/podcasters enjoy having guests give them free content. This is a true win-win. The other blogger/podcaster gets some free content, and you get to build your brand and your expertise by having your content appear on another expert’s site.

The best way to do this is to read/listen and comment on a few blogs/podcasts that you enjoy. After doing that for a few months, reach out to the blogger/podcaster and ask if she would be up for having you guest blog or be a guest on her show.

Tip: It’s great to go after the big bloggers and podcasters, but many of them don’t allow guests to post, or want big names for interviews. Aiming at some of the lesser known but good blogs/podcasts might be the better way to go at first.

3) Write articles for a trade magazine or professional publication.

This is similar to guest blogging. You will still be trading your free content for exposure to their audience. Once you’re published, you can display this in an “As Featured In” area of your website. It’s a great way to continue to build your expertise and your brand.

You’d be surprised how many publications are looking for good, free content. You might be able to turn it into a recurring gig. That could lead to paid gigs and more opportunities as an expert in your field.

4) Create “How to” videos for YouTube

“How to” videos are super popular and a great way to show what you know. If you can solve someone’s problem in a short video, they will see you as an expert.

  • Make sure you tailor these to your target market.
  • Keep them short and simple – three to five minutes at the most
  • Let your personality shine through.
  • People want to see the real you, not an overproduced video.

5) Write a “how to” book or ebook.

Nothing says “expert” louder than writing a book about your field. For many people this sounds impossible. I get it. It took me a long time to believe I could write a book. Now that I have, I’m looking at writing a book a year.

Here’s how you can do it. Self publish your book so you won’t have to wait around for a publisher to choose you. You can do it even quicker if you make an ebook

I used Createspace and Kindle Direct Publishing to write my first book and ebook. It was easy and free. There are plenty of other sites that will help you self publish. Find the one that you like best.

Use your blog to write your book. The average non-fiction book is about 50,000 words. If you blog a 500 word post each weekday, that’s 10,000 words a month. You’ll have a book written in just five months. Even if you only blog three times a week, your book will be done in 9 months!

Of course, you’ll have to edit your posts to make them into a coherent book, but it’s a great way to repurpose your content.

6) Teach people you know “how to.”

Beyond making videos, go help someone. Start with a friend or family member. Ask your network who you might be able to help. You’ll start to be seen as the go to guy in your area. Ask for referrals from the people you help and start charging for your expertise.

7) Speak

Repurpose part of your book, blog, or videos and turn it into a 20 minute speech. Make sure it solves a problem for your target market. Entertain, inform, and give a couple of useable takeaways and you will be a hot commodity.

There are all kinds of networking, service, and civic groups that need guest speakers. Connect with the meeting planners and offer to speak for free. If you can give them a compelling description of your talk, most will be more than happy to have you. You can sell your book after the talk. Just make sure your speech has great content and isn’t 20 minutes of you trying to sell them something.

Take a step back and look at all you’ve learned and done in your field and your niche. Guess what? You’re a pretty darn good expert. Congratulations.

(I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.)

How to Become an Expert in Your Field


The best way to become successful is to serve other people. The best way to serve others is to share your expertise with them. So how do you become an expert? You can do it in less time than you think.

1) Determine what you want to be your expertise. It’s easier and faster to become an expert at something you’ve already been working on and that you enjoy doing. If you’re looking to become an expert in something totally new, you can do it; it’s just going to take longer.

This is where I advise finding your Passionate Purpose. Working to become an expert at that will lead you to be more successful, fulfilled, and joyful, than simply looking to become an expert in something you think will make you money.

Don’t get me wrong, making money is great, but it’s super great if you’re making money doing something you’re passionate about. Otherwise, it can turn into a pair of golden handcuffs.

2) Go one step further and determine in what niche you want your expertise.

Whatever field you decide to study, there are countless niches to focus on. Find a niche that matches what you’re passionate about and that you can generate income with. (Remember – everything you love won’t make you money.)

3) Go deeper still and define the market you want to target your expertise to.

Keep this target market in mind as you’re becoming an expert. What do they want to know? What problems can you help them solve? What pain can you take away, and what pleasure can you help provide, with your expertise?

4) Determine the keywords that define your expertise.

Use those keywords to:

  • Set up Google Alerts – this will allow you to receive daily updates on the latest news in your field and niche
  • Search iTunes for related podcasts – listen to the most popular ones
  • Search YouTube for related “how to” videos – watch the most popular ones
  • Search for blogs – read the most popular ones
  • Search for seminars and online courses – use the ones that hit your target the best

5) Read one, best selling book a month on your subject.

It amazes me how many times I hear people brag about not reading books. Why is that now a badge of honor? You can get more out of a great book than you can out of a college course, a seminar, or one video – and for a lot less money.

Read these books to use the knowledge that is in them. I read books in my field as if I’m going to have a final exam.

I read like this:

  • Frist time through I just read the book
  • Second time through I highlight what resonates with me and make notes
  • Third time through I focus on my highlights
  • Fourth time through I start implementing the ideas into my life

If you read one book a month, in just one year you’ll know more about the field than 99% of the people you come in contact with.

Bonus: If you’re a great reader/studier, you can supercharge this be reading one book a week.

6) Start blogging about your quest to become an expert right away.

People love to see how other people do it. They love getting a behind the scenes view to your struggles and your successes. The more honest you are about the obstacles you’ve hit, the better.

Blogging about this will help you improve your writing skills, lock in the new information you’re learning, and build your brand.

Google “how to start a blog.” It’s very easy and cheap to do. For around ten bucks you can buy a domain name, and for another ten a month you can have your site hosted. Use a free theme on WordPress and you’re ready to roll.

7) Use what your learning in the real world.

It’s one thing to know theories, facts, and how to do something. It’s very different to actually do it. Your story of using your expertise in your life will carry more weight with most people than any letters after your name.

Once you’ve completed these seven steps, it’s time to start displaying your expertise. I’ll cover that in my next post.

I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.