How to Become an Expert in Your Field


The best way to become successful is to serve other people. The best way to serve others is to share your expertise with them. So how do you become an expert? You can do it in less time than you think.

1) Determine what you want to be your expertise. It’s easier and faster to become an expert at something you’ve already been working on and that you enjoy doing. If you’re looking to become an expert in something totally new, you can do it; it’s just going to take longer.

This is where I advise finding your Passionate Purpose. Working to become an expert at that will lead you to be more successful, fulfilled, and joyful, than simply looking to become an expert in something you think will make you money.

Don’t get me wrong, making money is great, but it’s super great if you’re making money doing something you’re passionate about. Otherwise, it can turn into a pair of golden handcuffs.

2) Go one step further and determine in what niche you want your expertise.

Whatever field you decide to study, there are countless niches to focus on. Find a niche that matches what you’re passionate about and that you can generate income with. (Remember – everything you love won’t make you money.)

3) Go deeper still and define the market you want to target your expertise to.

Keep this target market in mind as you’re becoming an expert. What do they want to know? What problems can you help them solve? What pain can you take away, and what pleasure can you help provide, with your expertise?

4) Determine the keywords that define your expertise.

Use those keywords to:

  • Set up Google Alerts – this will allow you to receive daily updates on the latest news in your field and niche
  • Search iTunes for related podcasts – listen to the most popular ones
  • Search YouTube for related “how to” videos – watch the most popular ones
  • Search for blogs – read the most popular ones
  • Search for seminars and online courses – use the ones that hit your target the best

5) Read one, best selling book a month on your subject.

It amazes me how many times I hear people brag about not reading books. Why is that now a badge of honor? You can get more out of a great book than you can out of a college course, a seminar, or one video – and for a lot less money.

Read these books to use the knowledge that is in them. I read books in my field as if I’m going to have a final exam.

I read like this:

  • Frist time through I just read the book
  • Second time through I highlight what resonates with me and make notes
  • Third time through I focus on my highlights
  • Fourth time through I start implementing the ideas into my life

If you read one book a month, in just one year you’ll know more about the field than 99% of the people you come in contact with.

Bonus: If you’re a great reader/studier, you can supercharge this be reading one book a week.

6) Start blogging about your quest to become an expert right away.

People love to see how other people do it. They love getting a behind the scenes view to your struggles and your successes. The more honest you are about the obstacles you’ve hit, the better.

Blogging about this will help you improve your writing skills, lock in the new information you’re learning, and build your brand.

Google “how to start a blog.” It’s very easy and cheap to do. For around ten bucks you can buy a domain name, and for another ten a month you can have your site hosted. Use a free theme on WordPress and you’re ready to roll.

7) Use what your learning in the real world.

It’s one thing to know theories, facts, and how to do something. It’s very different to actually do it. Your story of using your expertise in your life will carry more weight with most people than any letters after your name.

Once you’ve completed these seven steps, it’s time to start displaying your expertise. I’ll cover that in my next post.

I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.

How to Actually Use What You’ve Learned


I gave a presentation today and at the end of it I got a great question from a new friend in the audience: How do you maintain your motivation and actually use the new information you learned to create your best life?

We had a good conversation about that, and as I drove home I started listening to an audiobook that addressed the exact same question. I don’t believe in coincidences, so my ears really perked up.

Here’s what I got out of my drive home:

Have you ever read a great personal development book, or listened to an audiobook, or attended a seminar, gotten fired up about changing your life and reaching new goals, only to have the feeling fizzle?

Then, you’re off to read the next book and the cycle repeats itself? This happens to me sometimes, how about you?

When we get great information, why don’t we use it to change our behavior and our lives?

I think it’s because that can be a hard thing to do. It’s easier for us to read a book, or listen to a podcast, or attend some training, than it is to implement what we’ve learned.

I love what Ken Blanchard and Paul Meyer say in their book, Know Can Do! Put Your Know-How Into Action. Once you’ve got some good knowledge, you need to integrate it into your behavior and life before you move on to the next thing. Otherwise, you end up in information overload territory.

Imagine getting a golf lesson and the pro explains how to fix ten problems with your swing. How do you think your next round of golf is going to go? There is no way you are going to be able to remember and implement all the suggestions. You are probably going to end up getting frustrated, playing worse, and then giving up changing your swing at all.

Instead, how about learning less, but really learning it. The idea is to take a couple pieces of great information, or ONE book, learn it through spaced repetition and use it in your life. Once you’ve integrated it into your daily routine, then you’re ready to learn something new.

Learn less, more.

To continue with the golf analogy: Work on one or two fixes to your swing. Get those down really well, and then move on to the next fix.

Or, say you just picked up a new book and the information in it resonated with you. Here’s how you really learn it over spaced repetition: Read the book through once. Read it through a second time, underlining the compelling points. Read it a third time and take notes on the “aha moments” that leap out at you. Read it a fourth time with an accountability partner who keeps you on track to actually implement the ideas from the book into your life. Finally, teach the ideas to someone else.

If you do all that, you really know the material, in theory and in practice. That makes a lot more sense to me than getting a superficial knowledge and then moving on to the next shiny thing.

What do you think?

Let’s GO!

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

Find One Good Thing


Greg, I know I should be grateful for all the wonderful things in my life. I know that gratitude is good for my mental and physical health. I know that it helps me be a better person. But sometimes, I don’t want to be grateful. Sometimes I don’t feel like I have anything to be grateful for.

I hear you. I think we all feel like that sometimes. You have one of those days where nothing goes right. You oversleep, your hair won’t behave, you spill coffee on your freshly dry cleaned shirt, (or “top” for the ladies. BTW, why is it “top” for a ladies shirt and just shirt for us dudes. Things that make me say, hmmm…) you hit traffic on the way to work and it just goes downhill from there.

I’m not grateful right then. I’m ticked off.

Here’s an important question for those times: Does staying in that angry/depressed/miserable state help us or hurt us?

I’m not saying it’s easy to step back and think about that when you’re angry, but it’s critical that we do. If we can shift our focus from what’s going wrong to all the things that are going right, we can turn our day around. Do that often enough and you can turn your life around.

I thought of this today while I was watching the news. A woman from Louisiana who lost everything in the flooding was explaining how she may be down, but she is not out.

The floodwaters had gone three feet deep in her home. It destroyed everything she had. But, right in the middle of the living room, she found her glass angel – with no damage to it at all.

Screen Shot 2016-08-23 at 2.10.35 PM

“Try and find one good thing everyday,” she said. “No matter what happens, if you see one good thing, that’s enough to get you through.”

If a woman who has lost her home, and everything in it, can find something to be grateful for, why can’t we?

Don’t blow this off. Take a second and really think about 3 things that give you the warm fuzzies inside. It made a difference, didn’t it?

Let’s GO!

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

How To Do Awesome Things

*Special Notice* I’m hosting a FREE webinar – 5 Steps to Finding Your Passionate Purpose on 7/14/2016. That’s also the date I’m launching my three month personal coaching programs with value and premium pricing and my 40-day online ecoaching course. Stay tuned for details…

Now, on to the video blog post.

We’re so busy all day, every day that we seldom take time to do an extremely important thing – take time to think.

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

You’re So Close – Don’t Stop Now!

You’ve done all the hard work of thinking and planning. You’ve taken action and you’ve made progress. But some obstacles have come up and you’re not sure it’s going to work. You might fail!

Before you quit, please watch this:

Question for comments: What successes have you had that you almost gave up on? What do you do to keep going when you feel like quitting?

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

Don’t Let This One Thing Bring You Down and Stop You

With video


You’re so close to being done. You’ve put in a lot of work already, but it’s not quite finished. There are still a few more things to do and you’re not exactly sure how to do them all. Or you feel like you don’t have time to work on it anymore. Or maybe you think there are more important projects out there for you.

So you don’t finish. And it makes you feel like a failure. Your brain keeps reminding you that you didn’t get the job done. It’s stressful, frustrating, and depressing.

Not good.

If you ever feel like that, check out my video on how to Finish Strong.

“There are two kinds of people, those who finish what they start and so on.”
– Robert Byrne

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

Getting Started is the Hardest Part

You have big ideas, big plans, big goals! But, first you have to check your email. Hey, your daughter needs help with her homework. The lawn isn’t going to mow itself, you know. My desk is so disorganized, I won’t be able to get anything done until I fix that. Time to update my LinkedIn profile.

Why do we procrastinate from the things we know will make our lives so much better? Why is it so hard to get started on something we really want to do? What can we do about it?

The first thing to do is make sure this really is something you want to do. Are you procrastinating because this idea/plan/project/goal doesn’t line up with your values? Is it really your Passionate Purpose?

If you know this really is what you want, then why haven’t you started?

Research shows our minds tend to focus on all the difficulties and complexities of a project or task before we start to do it. So, we tend to avoid starting big projects.

Yesterday, my youngest daughter was a perfect example of this. She was having a self-pity party over all the homework, projects, and studying for finals she had to do. She went on for several minutes and even began to cry.

We then acknowledged she had a lot of work to do, but that getting started is the hardest part. We then organized her work, decided what to do when, and came up with a manageable plan. Then we decided she would work on her first project for 15 minutes and take a break. The idea was to just get started, then she would see it wasn’t as hard as she thought.

It worked great! She ended up working much longer on it and didn’t even realize she had gone past her 15 minutes. It dawned on her that it wasn’t as hard as she thought and that she was getting a lot done.

Another great tool to get things started is to use the Zeigarnik effect to your advantage. The Zeigarnik effect is the tendency to remember projects/tasks/goals that you haven’t completed. In fact, research shows your mind keeps coming back to uncompleted tasks. So, once you get started on what you really want to do, your mind has a tendency to keep coming back to it until you complete it.

Isn’t that great? It’s almost like someone designed us to get important things done. Hmm….

I’m using this a lot right now. As I’m ramping up my professional and personal development business I often feel overwhelmed. I have big ideas for my speaking and coaching. I’m working on creating online courses for “Business On Purpose” and “Life On Purpose.” I’m writing my second book. I’m starting to play gigs again with my acoustic guitar.

Each of these ideas will take a lot of work. Many of them will require me to do things I’m not quite sure how to do yet. So, I sometimes find myself doing busywork instead of getting started.


But, once I start, I get on a roll.


I’ve found the 15 minute trick I used with my daughter works with me as well. Just do it for 15 minutes. I can do anything for 15 minutes. Then I tend to keep going.

Another great technique is to break down the task into smaller bites and just do one bite. Your little successes will lead to big ones.

“Faith is taking the first step even when you don’t see the whole staircase.”
–Martin Luther King, Jr.

You don’t need to know how to do it all before you start. Get started and you’ll learn what you need as you go.

If this post resonated with you, Please subscribe to my blog and get my free eBook — 5 Steps to Finding Your Passionate Purpose. You can also purchase my book, GO!

Do You Know Someone Who Needs This?


The two most important days in your life are the day you are born and the day you find out why. — Mark Twain

Do you know someone who hasn’t figured out their why? Someone who doesn’t even know what they really want? Someone who is struggling to find a purpose in this world?

I want to help. My Passionate Purpose is to help as many people as I can find their Passionate Purpose so they can live out the extraordinary lives of their dreams.

If you know someone who needs this information and encouragement, please pass on the link to my homepage and the link to my recent appearance on KC Live

If they are interested my book, GO! How to Find and Pursue Your Passionate Purpose, please pass on the link to it on Amazon.

I would love to give them my free, companion eBook— 5 Steps to Finding Your Passionate Purpose. They can download it from that link.

If you are receiving this as an email, just forward it to anyone you think might benefit from it.

All the best.

Greg Knapp

The One Thing I Know Works – That I Keep Forgetting to Do

We all know setting goals works. We know that writing them down is crucial. We know that creating a plan and taking daily action to achieve those goals gets us there faster.

We also know that most people rarely even begin this process and those of us who do, don’t always follow through.

I’m giving a speech on this next week and while I was writing it, rewriting it and rehearsing it I realized I’m not practicing what I preach.

I’m not reading my top 3 goals every morning and every night.

My daily, weekly, and monthly plans aren’t keeping up with my goals.

My written goals are out of date.

I’m doing a lot of things on the fly and it’s slowing me down.

Has this happened to you?

How long has it been since you took a few hours, gotten away from all distractions and figured out what you really want? How long since you wrote it down, wrote down your plan to get there, and started taking action every day?

It’s worth the time.

I just did this again yesterday. I want to help you do it, too.

I working on building my speaking business so I created this goal:

“I am so thankful that I am serving and helping people by giving 2 speeches a month to organizations, colleges, and churches for $$$$ each on 10/12/2016 or something even better.”

I made my goal:

• Specific and definite
• Measurable
• Stated in the present tense as if you already have it
• Positive
• With a deadline
• Open to something even better that you might not have thought of

Then I created a plan of action. I figured that for every 10 organizations I offer to speak to, I might get one to book me. So, I need to reach out to at least 20 a month to land 2 speaking gigs a month.

I also committed to asking everyone I know if they know any organizations that could benefit from my messages. I got three great leads out of that right away.

Next I created cold email templates for the different types of organizations I’m looking to present to. I used the Internet to find the right people and started emailing. I’ll keep you posted on the results I get.

I’m getting back into the habit of reading my top 3 goals every morning and every night. It keeps me focused and it keeps my mind thinking of new ways to make my goals become my reality.

Action steps:

1) Schedule four hours and a special place to go where no one will bother you.
2) Download the worksheets in my my free eBook — 5 Steps to Finding Your Passionate Purpose.
3) GO!

Questions for comments: Do you notice a difference in your life when you have written goals and written plans to achieve them? What’s different?