How to Become an Expert in Your Field


The best way to become successful is to serve other people. The best way to serve others is to share your expertise with them. So how do you become an expert? You can do it in less time than you think.

1) Determine what you want to be your expertise. It’s easier and faster to become an expert at something you’ve already been working on and that you enjoy doing. If you’re looking to become an expert in something totally new, you can do it; it’s just going to take longer.

This is where I advise finding your Passionate Purpose. Working to become an expert at that will lead you to be more successful, fulfilled, and joyful, than simply looking to become an expert in something you think will make you money.

Don’t get me wrong, making money is great, but it’s super great if you’re making money doing something you’re passionate about. Otherwise, it can turn into a pair of golden handcuffs.

2) Go one step further and determine in what niche you want your expertise.

Whatever field you decide to study, there are countless niches to focus on. Find a niche that matches what you’re passionate about and that you can generate income with. (Remember – everything you love won’t make you money.)

3) Go deeper still and define the market you want to target your expertise to.

Keep this target market in mind as you’re becoming an expert. What do they want to know? What problems can you help them solve? What pain can you take away, and what pleasure can you help provide, with your expertise?

4) Determine the keywords that define your expertise.

Use those keywords to:

  • Set up Google Alerts – this will allow you to receive daily updates on the latest news in your field and niche
  • Search iTunes for related podcasts – listen to the most popular ones
  • Search YouTube for related “how to” videos – watch the most popular ones
  • Search for blogs – read the most popular ones
  • Search for seminars and online courses – use the ones that hit your target the best

5) Read one, best selling book a month on your subject.

It amazes me how many times I hear people brag about not reading books. Why is that now a badge of honor? You can get more out of a great book than you can out of a college course, a seminar, or one video – and for a lot less money.

Read these books to use the knowledge that is in them. I read books in my field as if I’m going to have a final exam.

I read like this:

  • Frist time through I just read the book
  • Second time through I highlight what resonates with me and make notes
  • Third time through I focus on my highlights
  • Fourth time through I start implementing the ideas into my life

If you read one book a month, in just one year you’ll know more about the field than 99% of the people you come in contact with.

Bonus: If you’re a great reader/studier, you can supercharge this be reading one book a week.

6) Start blogging about your quest to become an expert right away.

People love to see how other people do it. They love getting a behind the scenes view to your struggles and your successes. The more honest you are about the obstacles you’ve hit, the better.

Blogging about this will help you improve your writing skills, lock in the new information you’re learning, and build your brand.

Google “how to start a blog.” It’s very easy and cheap to do. For around ten bucks you can buy a domain name, and for another ten a month you can have your site hosted. Use a free theme on WordPress and you’re ready to roll.

7) Use what your learning in the real world.

It’s one thing to know theories, facts, and how to do something. It’s very different to actually do it. Your story of using your expertise in your life will carry more weight with most people than any letters after your name.

Once you’ve completed these seven steps, it’s time to start displaying your expertise. I’ll cover that in my next post.

I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.

It’s Easier to Create Raving Fans if You’re Doing Business on Purpose


The leaders I talk with, from all types of organizations, comment on the problems they have with employee engagement. The latest research I’ve seen shows as many as 60% of employees are disengaged or actually hate their jobs.

That’s. Not. Good.

That leads to high employee and customer turnover, lower productivity, lower quality of work and creativity, higher error rates, and more sick days taken. And the most important driver of employee and customer engagement is the desire for “purpose,” the “why” of what you do.

No matter what business you’re in, it’s easier (and more fun) to become world class at it, and give incredible service, if you’re doing business on purpose.

If you, your team members, and customers all believe in and rally around the same purpose, you’ve got a great start.

Everything you do should line up with your purpose. If it doesn’t why are you doing it?

When you have a strong purpose in your business, you don’t get lost, you don’t drift. If you don’t have a strong purpose, it’s easy to get sidetracked for things that sound like good ideas – or just for some quick money. Stay true to your purpose and it will serve you well.

Chick-fil-A has a strong purpose: “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” The company strives to align everything it does with that purpose:

  • It’s always been closed on Sundays so all of its employees could spend time with their families and go to church, or have a day of rest. It gives up a lot of money every Sunday be being closed, but it stays true to its purpose.
  • It’s why they do so much volunteering.
  • It’s why they give free sandwiches to first responders in times of crisis.
  • It’s why they created the Winshape foundation to strengthen families and bring people closer to God and each other.

When you mean it, your company purpose will help you hire and keep the best people. Share it with the people you are interviewing. Most millenials say they don’t want to work anywhere without a purpose they believe in. And older generations might not say so, but everyone wants to be part of something with a great purpose that makes a difference.

“People want to work with a person, not for a company. Most (Operators) feel that this is more than just a job. They feel either a divine call or the satisfaction of a desire to make a difference in the world.”
S. Truett Cathy
Founder of Chick-fil-A

I just started reading, It’s My Pleasure, by Dee Ann Turner. She worked for Chick-fil-A corporate for 30 years. When she applied there, the interview process was four months long. That’s a testament to how much Chick-fil-A believes that the business is all about the people. They look for great character and people who believe in their purpose.

My 17-year-old daughter, Faith, noticed this at one of our visits to the restaurant. She happened to walk buy a manager interviewing a young teen for an entry level job. When Faith returned to our table she said, “Dad, guess what I heard the manager ask that young man…’Who are your heroes?'”

Do you think they’re asking that question during the interviews at McDonald’s? Right.

I also love the focus Chick-fil-A puts on super serving the customers. Every time I go into the restaurant I find happy employees who seem to really want to serve me. They do everything they can to help me and always say, “it’s my pleasure.”

It’s part of how they create raving fans and evangelical customers. Hey, it led me to blog about it, didn’t it?

“If we get better, our customers will demand we get bigger.”
–S. Truett Cathy

Does your business have a purpose everyone can rally around? If not, can you create one? If not, do you need to find a company in whose purpose you share?

Can you use that purpose to help drive your success?

What ways can you come up with to super serve your clients beyond their expectations so they just have to tell everyone they know about you?

Let’s GO!

I now offer one to one coaching and an online coaching program for various budgets. Click here for more details.

How to Supercharge Your Success


You figured out your Passionate Purpose. You have a powerful “what,” that you really want. You have a compelling “why” that drives you. You have goals and action plans that support all of that.

Now, what can really supercharge your success?

I love what Steve Martin has to say about it. He was on the Charlie Rose show and was asked his advice for aspiring actors and comedians. Martin’s answer was not what Rose expected.

“Nobody ever takes note of (my advice), because it’s not the answer they wanted to hear. What they want to hear is ‘Here’s how you get an agent, here’s how you write a script,’ . . . but I always say, ‘Be so good they can’t ignore you.’ If somebody’s thinking, ‘How can I be really good?’ people are going to come to you.”

“Be so good they can’t ignore you.”
–Steve Martin

That’s fantastic advice. Yes, a business plan is important. A marketing plan is important. A million things are important. But the best thing you can do to reach a level of success you’ve only dreamed of is to become so good they can’t ignore you.

What are you doing to become world class at your Passionate Purpose? If that’s not one of your goals, it needs to be.

We should be constantly learning and growing. Now, that doesn’t mean we read a book every night, listen to a podcast everyday and watch a Ted talk every afternoon at lunch. (Remember the problem with information overload we discussed earlier on day 14 Learn Less, More – Know Can Do. )

It means that every day you should be working on your craft, idea, book, business, etc. You should be learning and studying the best ways to be so good they can’t ignore you.

Part of that learning is repetition, repetition, repetition.

Learn the most important things about your Passionate Purpose so well that you don’t even have to think about them anymore. Make them automatic for you.

That allows you to add even more to what you know and do. That allows you to be creative and innovative. It allows you to come up with ideas in your field that no one else has ever done before. Or, it allows you to do them at such a high level that most people can’t keep up with you.

I played basketball in high school. The first year I made the team, I didn’t play my best. I was learning the playbook and there was a lot to learn. I was the point guard, so I needed to know where everyone was supposed to go for each play we ran.

We had a 40 series, a 20 series, plays for zone coverage, plays for man to man coverage, plays for full court press, etc. I was so worried about running the plays correctly, that I couldn’t really “play basketball.”

But, after a year and a summer in the system, I had the plays down cold for my second season. I no longer had to think about the plays. They were automatic. So, I was able to focus on the game. The plays were just the background to the opportunities I saw to pass, set picks, and shoot.

That’s when I became a creative basketball player again. That’s when I became so good coach couldn’t ignore me. That’s when I got some playing time.

How can you do that with your Passionate Purpose?

Action steps:

1) Research through Google, books, podcasts, blogs, videos, and seminars that can help you get the knowledge to improve your skills.

2) Use the Know Can Do method to really master the best techniques, instead of superficially learn a bunch of ideas. Learn Less, More. (See previous post for more.)

3) Use spaced repetition, repetition, repetition to learn it so well it becomes automatic.

4) Use the new techniques in your daily work. Integrate them into your life.

5) Repeat steps 1-4.

6) Bonus step: Teach someone else how to do it.

Let’s GO!

I now offer one to one coaching and an online coaching program. Click here for more details.